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Building Nurse Radio Phone-In

Aim: To showcase female construction experts as role models
Area: North West
Contact: sharon.mathews@citb.co.uk

Two BBC local radio stations, (GMR, Radio Lancashire) were contacted in June with the suggestion that we could provide a panel of female construction experts to answer listeners DIY and/or careers questions on air in an hour long show during National Construction Week. Both were interested and had different timelines for information, one as late as mid September. Local Companies were approached as well as contacts through the Area Diversity Officer and we found a joiner, a painter and decorator and two general builders who fitted the bill perfectly.

GMR conducted the phone in at their studios, Radio Lancashire rang the participants and changed the format to interviews followed by comments from the public.

In both cases, the panel came across as very good role models and experts in their particular field. The response from the public was excellent, even those trying to trip up the panel were convinced!

This is a simple event to organise and an effective means of reaching thousands. back